alvinbraden

The introduction of Credits brought many retailers to Facebook's doorstep in a new context. Beyond brand building, product promotion and customer service, Credits was seen as a way to now facilitate commerce transactions within a social environment. While the introduction of Credits has certainly helped reinforce Facebook's position as an enabler of social commerce, universal buy in from retailers may be difficult to achieve. Some companies, such as deviantART, sustain their own vibrant virtual economy in part by enabling purchase of physical goods with their own brand credits.